Advertising

Advertising policy

Advertising and sponsorship are important to the magazine; however, the advertising policy of the publisher implies the following restrictions:

  • we do not accept advertisements for tobacco or alcohol related products, services or companies and foundations;
  • we do not advertise uncertified drugs and equipment or questionable therapies.

We advertise only products or services related to medicine, health care, scientific or educational activities in the field of medicine.

Advertising and sponsorship must be legal, honest, and comply with applicable laws and regulations of the Russian Federation. Both content and sponsor should be clearly identifiable. All commercial relationships must be transparent to our users.

The advertising should not influence editorial decisions. Advertising and editorial functions are separated: advertising and sponsorship are under the publisher's control; scientific content remains on the editorial board.

The publisher reserves the prerogative to refuse advertising that is inappropriate for the journal theme or detrimental to the publisher's reputation.

Technical requirements

Small files could be sent via e-mail (webmaster@kstom.ru or editor@kstom.ru). Files larger 5 Mb should be sent as a download link to a cloud storage. Please, pack multiply files into the one archive (7z, zip, or rar).

Sizes

  • Front cover  — 120×210 mm box;
  • Full page — 213×303 mm (including 3 mm bleed);
  • 1/2 Page horizontal — 213×148 mm (including 3 mm right and bottom bleed);
  • 1/2 Page horizontal inside text area — 516×372 pt or 182×131 mm;
  • 1/4 Page horizontal — 213×76 mm (including 3mm right and bottom bleed);
  • 1/4 Page horizontal inside text area — 516×168 pt or 182×60 mm.

Final trim size is A4 (210×297 mm). Type safety margin at top, bottom, and outside is about 10—13 mm or 28—36 pt, and inside one up to 15—17 mm or 40—48 pt.

Print ready artwork

All print ready artwork supplied must be in PDF format, generated with the correct settings.

  • Compatibility: Acrobat 5.0 (PDF 1.4)
  • Thumbnails: Off
  • Bookmarks: Off
  • Optimize for fast web view: On
  • Object level compression: Tags only
  • Resolution: 2400 dpi
  • Color or greyscale images compression: JPEG, max quality
  • Monochrome (bitmap) images compression: ZIP
  • Color or greyscale images resolution: 300—360 dpi
  • Monochrome (bitmap) images resolution: 2400 dpi
  • Font embedding: All in use
  • Embedded fonts subsetting: 100%

No auto-generated elements are allowed, such as marks (trim, crop, bleed, and center), calibration bars, or page information.